A quick guide to assisting users in the challenging steps from learning about your podcast on the web, to listening to it on their phone. — Most good podcast listening experiences takes place using a podcast app on a mobile phone. So, how do you help website visitors finding your podcast show on their app and getting that good experience? If you have a website or use web-based promotion for your podcast show, many of your…

How do we create a great reading experience that preserves and builds upon the best from both worlds of traditional printed publications and digital media? — It’s now been more than 25 years of building the internet as a new platform for reading and engaging with media and content. …

It’s time for a change for me. I am starting on my own and as freelancer and consultant. During the summer and the past few months I’ve realised and rediscovered what I truly enjoy working with and what I’m guided by. The two big promises, that I feel we got…

How a marketplace platform can serve a long tail of shops for free and make money on just the shops that make money. Any new digital platform wants user growth. Free can be key in attracting and growing new users to an unknown platform. And for a new user trying…

We recently launched Klimanyt, a new digital media outlet. It’s written in Danish (the name means ‘News about the climate‘) and it’s focused on bringing news and perspective for the current debate about climate, nature and our environment. I’m behind the identity and logo, the product design and the technical…

Media publishers still struggle to find an economically viable model for survival and continuous production. My suggestion is a model based on the popularity of the content. — 25 years after the birth of the Internet the main platform and technology for media consumption, media publishers like newspapers, music services, and cinema are still struggling to find viable economical models for survival and continuous production. Many things have been tried, and many models have failed. …